YuMOVE is a pet supplement that eases stiff joints. Mainly through word of mouth, the product was selling brilliantly, and so they needed to quickly create a new, strong brand to aid their growth. Our campaign brought to life the ‘moments that matter’ that YuMOVE can help you have for longer. We showed empathy with pet owners, and broke category norms, to move the brand into a more emotional space.