We kept customers loyal over the Christmas period by encouraging them to save up a lovely big pot of points to redeem against the big Christmas shop. So, while everyone else talked about the count down to Christmas, we helped our customers count up their Nectar points. And, it worked, with a participation rate of 75%, an email open rate of up to 90%, and a 20% sales uplift vs. the previous year's activity.

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2020 DMA Gold, Best Retention or Loyalty Programme